In recent years, a great number of businesses have migrated to using diverse forms of advertising unlike the old traditional methods of using paper advertising platform –most businesses right now have shifted to the use of search engine optimization and social media marketing. With the surge of several businesses, comes the need to improve sales and better represent themselves. Several methods have been utilized such as websites and lots of other social media marketing platforms. Website has without doubt, yielded lots of positive results for countless number of business owners –many businesses have resorted to websites for reaching out to their clients, search engine optimization and increasing the conversion rate. It has proven itself as a noteworthy platform.
In today’s world, having a website for your business which will be search engine optimized is inevitable if you don’t want to miss out on potential business and clients. Social media marketing has proven as an effective method for driving sales. A proper strategy of search engine optimization and social media marketing through your website can have a positive boost on your business.
Outlined below are some of the reasons why your business requires a website in 2020.
- A website can help your business gain credibility
Nowadays, majority resort to a website when they want to find out about a certain product, patronize a store, use the service of a business or just to check for more information to indicate credibility –if you don’t have an active website where you can be seen and enquiries made, they will patronize your competitors. A properly designed website with user friendly interface can really be of great help in your business. Having a website will not only provide information about what you have to offer but rather portray credibility and give a feel of seriousness for your business.
- Your competitors all have websites
This is the 21st century and every single business owner who knows the real value of his business definitely already has a website in order to reach out to their clients. Many of your competitors websites are fully search engine optimized which is too much of an edge for your competitors –that single factor alone can make your competitor drive more sale, have more traffic and then have higher returns than your business if you are not yet utilizing websites for your business.
- Your business gets to show on Google when they search for it
With a website, your business can be shown on google searches. A recent study shows that about 81% of customers conduct online searches before they make any purchase. Therefore, a website gives you access to this 81% when customers conduct searches relating to your business niche. This in turn, converts into tangible returns for your business. Search engine optimizations for your website will help you in such searches.
- Your customers expect it
This might sound funny but it is very true. Majority of customers expect their favorite brands or businesses they want to patronize to have a website –even if it’s only for this reason then you need a website because there is no business without customers. 1 out of every 10 customers expect businesses to have a website or online presence for transactions and to reach out.