The process of building an online presence starts with the creation of a website. In order to build an online presence of your business and make the target audience aware of your business, the essential thing you need to have is a website.
Nowadays, with the use of various content management systems like WordPress, creating a website has become so easy that you will find many cheap offers. When it comes to the website creation process, the crucial matters the most is website design. It is advisable to invest some money in getting high-quality web design.
What is web design?
Web design is the process of planning, conceptualizing, and arranging content intended for the internet. In simple terms, it is the design of the website. Website design has a significant role in the user experience. You don’t want to deliver a poor user experience to your visitors, right?
This is why your website needs a significant focus on designing. Your website might have unique and high-quality content, but what if your visitors don’t enjoy it due to poor design?
According to a study, it was found that – If only given 15 minutes to consume content, 66 percent of people would prefer to see something beautifully designed versus something plain and simple.
Why Is It Important?
To give a better understanding of web design, here we have shared some points explaining the importance of web design:
1. It sets the first impression
You don’t ruin your business impression through poor design, correct? When people visit websites, they judge business within seconds. When a new user visits your website for the first time, he/she should be amazed by the web design. A website that is poorly designed and is unappealing will create a negative impression on the audience.
2. It enhances the SEO strategy
Do you know web design is an integral part of search engine optimization? As a website owner, you will always want your website to get higher rankings for competitive keywords. Many web design elements affect how you publish the content on the website, which results in how web crawlers will crawl your website. In fact, many web design elements directly affect the website’s SEO.
3. Builds the trust and authority
Instead of keeping your website plain and simple, adding some design elements can build trust. If your website is designed poorly or looks outdated, people will not trust whatever information you provide. To build trust and authority, quality web design is a must.
4. Your competitors are already doing it
Another major reason why you should consider web design is, your competitors are already doing it. With high-quality and appealing designs, your competitors are already grabbing the attention of the audience. In this scenario, if your website will have a simple design, your audience is more likely to go to your competitors’ websites.
Web designing is an essential part of digital marketing. The web designer’s focus should not be just on appealing design but should be on relevancy as well.