There are various online content types, like articles, blog posts, videos, images, GIFs, infographics, etc. Among different online content, video content is booming right now.
Due to the increase in video consumption, it is imperative to have a proper video marketing strategy. In this article, we will talk about video marketing.
What is Video Marketing?
Video marketing means using video content for promotion. It can build customer rapport, promote the brand, promote a product/service, etc.
Video marketing is one of the effective digital marketing methods because it’s very engaging and interactive. Take a look at below given video marketing stats:
- Video on landing pages is capable of increasing conversion rates by over 80%.
- 90% of customers also say videos help them make buying decisions.
- The mere mention of the word “video” in your email subject line increases open rates by 19%.
Reasons You Need To Use Video Marketing
Here are some reasons you need to use video marketing:
1. Videos boost conversions
If you are facing difficulty getting enough conversion rates and sales, you need the right video marketing strategy. As we have seen, adding a video on a landing page can improve conversion by over 80%. With just a one-time investment in video production, you can achieve better conversion.
2. Convey more information in less time
According to Liraz Margalit (Ph.D.), videos are processed by the brain 60,000 times faster. Hence, the great thing about video content is, it helps to convey more information in significantly less time. If you want to explain any complex concept to your audience, use video instead of any other content form.
3. Helps with SEO
Do you know Google loves videos? If you are facing difficulty getting higher rankings on the SERP (search engine results page), video marketing can help you. Video content can be really effective in improving your search engine rankings. Google gives more priority to websites with video embedded or published.
4. Video appeals to mobile users
Another reason to consider video marketing for your business is video content appeals to mobile users. The active global mobile internet population around the world is 4.17 billion. With the increase in mobile usage, it is imperative to focus on a marketing strategy that appeals to mobile users. This way, you can provide your visitors with a quality experience.
5. Get more social shares
As compared to articles or any other form of content, video content is more likely to get more social shares. When you share relevant and high-quality videos with your targeted users, they are more likely to share your videos with their friends/relatives or repost them. To encourage more social shares, you need to first understand your audience and create content accordingly.
Nowadays, the attention span of online users is reduced. With other content forms like articles, images, etc., it can be difficult to maintain attention span faster. However, with the video content, it is quite easy. With video marketing, you can keep your audience engaged & interacted and sell your product/service a bit easier.