Describe your brand/business in 1 paragraph (provide links to your website where possible). A short summary used to quickly and simply define your product, service, organization, or event and its value proposition.
How the brand/company and name came about.
How your users benefit from your product/service.
Give a list of the primary competitors in your field (provide website links where possible).
What sets you apart from your competitors.
What the design must do in terms of customers' attitude or behaviour.
What aesthetic are you looking for?
What do you want your logo to look like?