In the modern world today, technology and trends are always changing as the demand and customer specifications change. That is why it is crucial to introduce new digital marketing strategies that are in line with the current market trends.
It can never be too late to start planning your 2020 digital marketing strategy. Having successfully completed your previous year, it is now a perfect time to roll out a plan for this current year. This article will mention a few tips to consider as you plan your 2020 digital marketing strategy.
- Evaluate previous strategies
Before you make any changes to the previous strategies, you must take a keen look at their performance during the last periods. Evaluate the previous strategies and determine the following; whether they helped you achieve the set goals, where they did well, where they failed and what should have been done to prevent the failure.
This evaluation will help you to come up with better strategies that will help in the extensive promotion of your products and services throughout the year.
- Set goals
After a careful evaluation and determination of where you failed and what you can do about it, it is now time to set your goals for the year. Determine where you want to be by the end of 2020.
Strategists highly recommend that you set goals that are S.M.A.R.T. these initials mean that your goals must be; Specific, Measurable, Attainable, Relevant, and Timely.
You must set precise goals that can be measured to track your progress. The goals must be realistic and can be attainable, depending on the type of business you are promoting. As you set the goals, ensure that they can be achieved within the specified time.
- Choose your area of focus.
You may want to promote all aspects of your business, but it is recommended you consider a few elements that you should focus most of your energy on them. The chosen elements must be able to be in a position to perform better than the rest. You should select the aspect of your business that has higher monthly returns, and that shows an increased demand for the product or service that you are promoting. Also, consider choosing the aspect that is aligned with the current market trends.
- Marketing channels
At this point, you have evaluated the previous year’s strategies, set this year’s goals, and identified your next areas of focus. It is now the perfect time to choose the marketing channels and forms that will help you achieve your already set goals. In the modern world today, there are more than 7000 marketing technologies, and more are being introduced to the market every day. All these marketing technologies aim at fulfilling specific marketing goals of the different business aspects. You should ensure that you choose the right platform that will address all your needs and help you reach an extensive section of the target market and customer.
Some of the highly effective digital marketing ways perfect for the year 2020 include; social media marketing, email marketing, search engine optimization, content marketing, pay-per-click advertising, search engine marketing, and affiliate marketing among others.
You can choose a few of the different available digital marketing ways depending on the market segment or customers you are targeting.
- How will you monitor progress
At this point now, your marketing strategy is almost rolling out, but how will you know that the set strategy is effective or is playing the intended role? You realize there is a need to come up with a way that will help you to monitor the progress effectively.
There is a collection of available tools and software that will help you track the right metrics of your marketing. Examples of some of the tools are; Whatagraph, Latana, Hotjar, Finteza, and Canva, among others.
The checklist points for discussed above are a guaranteed way of coming up with the best digital marketing strategy that will make your 2020 the best year of your business.